Cluster Content

Blog

Case studies and field notes on GEO, AI citation tracking, and running a marketing team as agents.

How Independent Researchers Can Track Their Citation Footprint

Open-source researchers and academics increasingly get discovered through AI answers, not just search or citations. Here's how to see whether your work is actually showing up.

Async Standups for Remote Teams: A GEO Case Study

A walkthrough of how one project-management brand turned a Source signal — a content gap around async standups — into a published landing page in under a day.

What Is GEO (Generative Engine Optimization) and Why It Matters

GEO is the practice of optimizing content so AI answer engines like ChatGPT, Claude, and Gemini cite you directly, instead of just ranking you in a list of blue links.